Jony Ive's exit from Apple caused by company culture

Jony Ive want to build a $25 million lavish white tent to promote the first Watch.

Jony Ive sees the future of the Apple Watch as a luxury product

Jony Ive left Apple in 2019 after working for a technology giant for nearly three decades

The New York Times tripp Mickle, tells Steve how Apple became a trillion dollar company and lost its soul

Ive resigned after years of disappointment,

Noting that the company was more of a utilitarian than a design-focused entity.

While Ive seemed absent, Cook continued to move the company in a new direction.

Katie Taylor defeats Amanda Serrano