Jony Ive's exit from Apple caused by company culture

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Jony Ive want to build a $25 million lavish white tent to promote the first Watch.

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Jony Ive sees the future of the Apple Watch as a luxury product

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Jony Ive left Apple in 2019 after working for a technology giant for nearly three decades

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The New York Times tripp Mickle, tells Steve how Apple became a trillion dollar company and lost its soul

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Ive resigned after years of disappointment,

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Noting that the company was more of a utilitarian than a design-focused entity.

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While Ive seemed absent, Cook continued to move the company in a new direction.

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Katie Taylor defeats Amanda Serrano

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