Jony Ive's exit from Apple caused by company culture
Jony Ive want to build a $25 million lavish white tent to promote the first Watch.
Jony Ive sees the future of the Apple Watch as a luxury product
Jony Ive left Apple in 2019 after working for a technology giant for nearly three decades
The New York Times tripp Mickle, tells Steve how Apple became a trillion dollar company and lost its soul
Ive resigned after years of disappointment,
Noting that the company was more of a utilitarian than a design-focused entity.
While Ive seemed absent, Cook continued to move the company in a new direction.
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